Humans+Machines=Better Outcomes
HOMI is a holding company based in Southlake, Texas. Homi Invest backs operators in fragmented industries. Homi Labs builds the software engines that run them.
// which door is yours
You run a business in a fragmented industry
Landscape supply, financial advice, eye care, and their neighbors. You want the trucks, the orders, or the leads to run themselves.
see how we workYou're raising, or you co-invest
Homi Invest deploys capital with operators and brings the engines along. See the thesis and the case study first.
see the thesisYou build software and want to see the engines
Routing, commerce, demand generation: what runs in production today, and how a capability moves from one company to the next.
see the engines- 0
- operating entities
- 0
- portfolio companies
- 0
- engines in production
- Southlake, TX
- home base
Homi Invest, LLC
Our investment vehicle to deploy capital, experience, and intellectual property to create disruptive value in fragmented industries.
{ Investing with partners }
// where capital goes
Fragmented industries
Local operators, thin software, steady demand. Landscape supply, financial advice, eye care: markets where the better-run company wins.
Operating partners
We back people who run the business every day, and we show up with capital, experience, and the engines we have already built.
Engine-able problems
We look for the work a machine should carry: routing, pricing, demand. Each one becomes a reusable engine in Homi Labs and travels to the next company.
- 01AlvacoWholesale LandscapeDistribution, logistics, and e-commerce for bulk landscape supply.Atlanta, GAprivate
- 02Team Financial StrategiesFinancial ServicesFinancial planning and advisory, run on its own intelligence platform.Atlanta, GAprivate
- 03Yards DirectLandscape Supply PlatformfeaturedLandscape materials priced from a live catalog and delivered next day on its own trucks.Austin, TXexplore()
- 04VeritasEye CarePartnering with local optometrists to change how eye care is delivered.Nationwideprivate
Homi Labs, LLC
Labs is the engineering arm. It builds the software that runs the companies Homi Invest backs, then turns what works into engines the next company starts with.
{ Building with partners }
// how labs works
- step_1()
Start inside the business
We embed in an operating company we own or back. Real orders, real trucks, real constraints. No decks.
- step_2()
Build the engine
We ship the workflow a machine should carry: routing, pricing, demand. It runs in production before it gets a name.
- step_3()
Extract the capability
What works gets pulled out of the company and into HiveOS, our internal platform, as a reusable engine: playbooks, agents, tools.
- step_4()
Redeploy across the portfolio
The next company starts with the engine already built. Client work is R&D; the platform compounds.
Three engines run a landscape supply company in Austin today. Scroll through what each one does.
- engine_1()
Automated logistics engine
Trucks leave with a plan instead of a printout. Orders become optimized routes, drivers run stops from a portal, and the customer hears from the truck, not the office.
- Route optimization and dispatch for the company's own trucks
- Driver portal with a photo, note, and timestamp at every stop
- Dispatched, delivered, and pickup-ready texts sent automatically
- Delivery pricing by zone and slot, quoted at checkout
in production@ Yards Direct - engine_2()
Integrated e-commerce
One stack from catalog to curb. Prices, quotes, delivery slots, and fulfillment share the same data, so what the site promises is what the yard can do.
- Live catalog of bulk materials, hardscape, and supplies
- Next-day delivery slots and pickup on the same order flow
- Contractor program with quotes and account pricing
- Partner yards fulfill orders outside the delivery zone
in production@ Yards Direct - engine_3()
AI-driven demand generation
Automated SEO and PPC bring the traffic; on-site AI turns a described or photographed project into a priced shopping list. Search that sells instead of a form that waits.
- Keyword and competitor tracking feed automated SEO and PPC
- Project Assist sizes a job and builds the cart from the live catalog
- Customer projects group multiple orders against one site
- Checkout instrumentation closes the loop from search to sale
in production@ Yards Direct
// Engines move between companies. Each company's customer data stays its own.
// lab log
Dated from the operating database. Month granularity, newest last.
First paid orders
The Yards Direct storefront takes its first paid orders for bulk landscape materials in Austin.
Quotes and demand tracking
Contractor quotes go live. Keyword and competitor-price tracking start feeding the demand engine.
Routing and dispatch in-house
Drivers onboarded, first optimized route, dispatched and delivered texts, and a photo at every stop. Delivery pricing by zone follows the same month.
Customer projects
Orders group against a project and a site address, so a multi-load job is sized and scheduled as one thing.
Inventory by yard
Inventory movements tracked per location, tying what the site sells to what each yard holds.
Partner fulfillment
Partner yards fulfill orders outside the delivery zone; pickup-ready texts join the notification set.
Three engines in production
Logistics, commerce, and demand generation run the company end to end. Checkout instrumentation closes the search-to-sale loop.
Southlake Lab
Our physical innovation hub in Southlake, Texas where ideas come to life. This is where our team collaborates, experiments, and builds the future of intelligent systems.
HiveOS
The internal platform where engines live between companies: the playbooks, agents, and tools extracted from one business and ready for the next.
Work // with us
Four ways in. Each one says who it is for, what we bring, and how it is paid.
Our Thoughts
Insights on building, investing, and operating in the age of intelligent systems.
{ Perspectives from the intersection of capital and code }
HOMI // About
Our mission is simple: Humans + Machines = Better Outcomes.
Human Optimized Machine Intelligence
We believe the future isn't about replacing humans with AI—it's about amplifying human potential through intelligent collaboration. HOMI builds the infrastructure where human creativity, intuition, and expertise merge seamlessly with machine precision, scale, and speed.
Through Homi Invest, we deploy capital and intellectual property to create disruptive value in fragmented industries.
Through Homi Labs, we build the software engines that run those companies, then reuse them at the next one.
Together, we're building a world where technology serves humanity, not the other way around.
Operating Beliefs
These are the non-negotiables for how we build, invest, and operate.
What It Means
- •We design systems where AI amplifies judgment, creativity, and speed – never as a black box that sidelines people.
- •We hire and back people who want to work with AI, not compete against it.
How It Shows Up
- •Every product and engagement must have a clear answer to: "How does this make a smart human 10x more effective?"
- •We bias toward workflows that keep a human in the loop for direction, constraint-setting, and final calls.
What It Means
- •We treat models, prompts, graphs, and playbooks as core infrastructure, just like networks and databases.
- •Our job is to design intelligence stacks that can be reused, extended, and plugged into real businesses.
How It Shows Up
- •We favor reusable capabilities (employees, playbooks, tools) over one-off consulting artifacts.
- •We measure our work by compounding effect on a client's "intelligence infrastructure," not just one project's ROI.
What It Means
- •Vision: If leadership can't articulate where they're going in one page, they're not ready for AI.
- •Money: If the economics don't work, the strategy is theater.
- •People: A small, aligned team with AI beats a big, misaligned team without it.
- •Culture: Tools don't fix a culture that doesn't want to change.
How It Shows Up
- •Every engagement and investment must have explicit targets across all four pillars.
- •We say "no" to work where leadership wants AI as a press release, not as a core operating change.
What It Means
- •We anchor in real data, real processes, real systems, and real constraints.
- •We don't build slides that can't be backed by a working prototype, data, or a path to live deployment.
How It Shows Up
- •We favor live demos, working tools, and measurable pilots over abstract frameworks.
- •Our default is: "Show me the process, show me the numbers, show me the system."
What It Means
- •Client work is R&D for the platform; platform capabilities make client work cheaper, faster, and better.
- •We resist bespoke solutions that cannot be generalized into repeatable playbooks, agents, or assets.
How It Shows Up
- •Every initiative must answer: "What reusable capability are we creating?"
- •HOMI Labs exists to capture the "IP exhaust" from projects and turn it into products, tools, or playbooks.
What It Means
- •We optimize for fast cycles – but with logs, prompts, configs, and decisions captured so we can defend and improve them.
- •"I don't know how it did that" is not acceptable for critical systems.
How It Shows Up
- •Every meaningful AI decision has a visible why: inputs, assumptions, model, and constraints.
- •We design systems with built-in logging, replay, and introspection. If we can't audit it, we don't ship it.
What It Means
- •We do not deploy systems that materially increase risk to customers, their customers, or the public – even if we "could get away with it."
- •We prefer slower, safer adoption over reckless speed.
How It Shows Up
- •We apply clear rules around data usage, consent, model selection, and human oversight.
- •We walk away from money that requires us to violate our standards of safety, privacy, or honesty.
What It Means
- •The default answer to "Will this work?" is "Let's run a controlled test and see."
- •We don't over-debate; we instrument, launch, and measure.
How It Shows Up
- •We design work in short, testable increments with explicit success metrics.
- •We treat being wrong quickly as progress; being "right" without data as luck.
What It Means
- •We treat every project, experiment, and failure as data that should make the next one cheaper and smarter.
- •Knowledge that isn't captured in systems, playbooks, or product is value leaking out of the company.
How It Shows Up
- •We push learnings into HOMI's knowledge graph, playbooks, and capabilities – not just into people's heads.
- •We regularly refactor: processes, prompts, architectures, and offerings to reflect what we've learned.
What It Means
- •We choose partners where we believe we can move the needle.
- •We're comfortable tying our economics to value created, not hours billed.
How It Shows Up
- •We prefer aligned incentives: upside participation, shared wins, long-term relationships.
- •If we can't see a path to a meaningful "before/after" story, we don't take the opportunity.
Reach // Out
Tell us what you're building, buying, or wondering about.
A partner reads every message and replies.
Southlake, TX
- > partner(): Partner or co-found with HOMI
- > invest(): Raise capital from Homi Invest
- > build(): Build with Homi Labs
- > idea(): Suggest an idea
- > advisory(): Advisory or governance
- > other(): Something else